by Annie Wong
Varieties of Ad Formats
It’s always good to provide advertisers with more choices, same as in the real world the more the merrier. As there are many advertisers making searches in our marketplace on a daily basis and as there are thousands of sites, advertisers usually refined their search by ad formats. In order to be seen and appeal to advertisers you would first need to land on the search results page, and the easiest thing you can do is add a variety of ad formats to your ad zone list. Providing the choices doesn’t mean that you have to crowd your website with ads, as this is usually not an effective method as most of the time you will find that advertisers will block you or our publisher team will suspend you. You can simply play around with the ad zone and take off some zone until the advertiser’s ads has been completed.
Revising Your Rates
You can also try revising your ad zone rates from time to time. Try different rates, sometimes maybe there are potential advertisers but because they may not be able to afford your rates they did not start a campaign with you. You can also contact your account manager and notify them of new updates and suggestions about your site.
Obtain More Traffic To Your Website
You will always know which countries and ad format is working well for you by checking your earning reports for the specific ad zone. You can then try increasing your website’s traffic volume for the specific countries by doing some social networking, and advertising to these countries to increase your traffic volume and in turn increase your revenue.
There may be a few more tips, if you are a publisher and you found other ways in effectively monetizing your website you can leave a comment so other publishers can also benefit.
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